Creating Your First Event

This guide walks you through creating your first event on TicketFlo, from initial setup to going live with ticket sales.

Before You Start

Make sure you have:

• Your event details ready (name, date, venue, description)
• A connected payment gateway (Stripe recommended)
• Your event logo and any images you want to use

Step 1: Create the Event

1. From your dashboard, click Events in the sidebar
2. Click the Create New Event button (or the + icon)
3. Fill in the basic details:
   • Event Name: Choose a clear, memorable name (this appears on tickets)
   • Event Date & Time: When your event starts
   • Venue: The location name and address
   • Capacity: Maximum number of attendees (you can adjust per ticket type later)
4. Click Create Event

Your event is saved as a draft - it won't be visible to anyone until you publish it.

Step 2: Add Ticket Types

Navigate to the Tickets tab in your event to set up ticket types:

1. Click Add Ticket Type
2. Configure each ticket:
   • Name: e.g., "General Admission", "VIP", "Early Bird"
   • Price: Set your ticket price (or $0 for free events)
   • Quantity: How many of this ticket type to sell
   • Description: What's included with this ticket
   • Sale Dates: When tickets become available (optional)
3. Add more ticket types as needed

Pro Tip: Create an "Early Bird" ticket with limited quantity and lower price to drive early sales.

Step 3: Customize Your Event Page

In the Customization tab, brand your ticket page:

• Logo: Upload your event or organization logo
• Primary Color: Match your brand colors
• Header Image: Add a banner image (1200x600px recommended)
• Event Description: Write compelling copy about your event

Preview your changes with the Preview button before saving.

Step 4: Configure Confirmation Emails

In the Emails tab, customize what attendees receive:

• Subject Line: Use {{EVENT_NAME}} to automatically insert your event name
• Email Content: Include important details like venue directions, what to bring, etc.
• Sender Name: How your organization appears in their inbox
• Reply-To Email: Where responses should go

Send a test email to yourself before publishing.

Step 5: Add Custom Questions (Optional)

Need to collect additional information? In the Questions tab:

• Add text fields, dropdowns, checkboxes, or date pickers
• Mark questions as required or optional
• Questions appear during checkout

Common questions: dietary requirements, company name, t-shirt size.

Step 6: Publish Your Event

Before publishing, double-check:

• [ ] All ticket types are configured correctly
• [ ] Payment gateway is connected and tested
• [ ] Event page looks good on mobile
• [ ] Confirmation email is tested
• [ ] Event date and time are correct

When ready:

1. Go to the Event Details tab
2. Click Publish Event
3. Confirm the publication

Your event is now live!

Sharing Your Event

After publishing, you'll get:

• Event URL: Direct link to your ticket page
• Embed Code: Add ticket sales to your website
• QR Code: For printed materials

Share these on social media, email newsletters, and your website.

What's Next?

• Promote your event
• Track sales in real-time
• Set up check-in for event day