Collecting Post-Event Feedback with Surveys

Gather valuable feedback from attendees to improve future events.

Enabling Surveys

1. Go to your event's Manage page
2. Navigate to the Surveys tab
3. Toggle Enable Post-Event Survey to ON
4. Configure when and what to ask

Survey Configuration

Timing

Send After: When to send the survey email

• Immediately after event ends
• 1 day after (recommended)
• 2-3 days after

Tip: 1 day after is optimal - attendees remember details but have had time to reflect.

Survey Questions

Create custom questions or use templates:

Question Types Available:

• Rating scale (1-5 or 1-10)
• Multiple choice
• Yes/No
• Text (short answer)
• Text area (long response)

Recommended Questions

1. Overall Satisfaction: "How would you rate your overall experience?" (1-5 stars)
2. NPS: "How likely are you to recommend this event?" (0-10)
3. Venue Feedback: "How was the venue/location?"
4. Content Quality: "Did the event meet your expectations?"
5. Organization: "How well organized was the event?"
6. Open Feedback: "What could we improve?"
7. Return Intent: "Would you attend again?"

Pre-Built Templates

Quick-start with these survey templates:

Basic Feedback

• Overall rating
• Would attend again
• Open comments

Comprehensive

• Rating, NPS, specific aspect ratings
• Multiple open-ended questions
• Demographic questions (optional)

Net Promoter Score (NPS) Focus

• NPS question with follow-up
• Promoter/detractor reasoning

Viewing Results

Survey Dashboard

Access results in the Surveys tab:

• Response rate percentage
• Average ratings
• Response breakdown by question
• Individual responses

Exporting Data

1. Click Export Responses
2. Choose format (CSV or Excel)
3. Download for external analysis

Improving Response Rates

Email Best Practices

• Clear subject line: "How was [Event Name]? Share your feedback (2 min)"
• Keep it short: 5-7 questions maximum
• Mobile-friendly: Many respond on phones
• Express gratitude: Thank them for attending

Incentivize Responses

Consider offering:

• Entry into a prize draw
• Discount on future events
• Early access to next event
• Exclusive content

Acting on Feedback

Quick Wins

• Address common complaints immediately
• Acknowledge positive feedback publicly
• Share highlights with your team

Long-term Improvements

• Track trends across multiple events
• Compare ratings over time
• Identify consistent issues
• Benchmark against industry standards

Privacy & Compliance

• Survey responses are stored securely
• Attendees can skip the survey
• Anonymous option available
• Data can be exported and deleted

Need help setting up surveys? Contact support.