Setting Up Abandoned Cart Recovery

Recover lost sales by automatically emailing customers who started checkout but didn't complete their purchase.

How It Works

1. Customer adds tickets to cart
2. Customer begins checkout but leaves before paying
3. TicketFlo waits for your configured delay period
4. If the order isn't completed, an automated email is sent
5. Customer can click the link to resume their purchase

Enabling Abandoned Cart Recovery

1. Go to your event's Manage page
2. Navigate to the Cart Recovery tab
3. Toggle Enable Abandoned Cart Emails to ON
4. Configure your settings

Configuration Options

Timing

Delay Before Sending: How long to wait before sending the recovery email

• Default: 60 minutes
• Recommended: 30-60 minutes for events, 2-4 hours for conferences
• Too soon feels pushy; too late and they've forgotten

Email Content

Subject Line: What appears in their inbox

• Example: "You left something behind!" or "Your tickets are waiting!"
• Keep it short and compelling
• Can include {{EVENT_NAME}} variable

Email Body: The message content

• Remind them what they were buying
• Include a clear call-to-action
• Add urgency if tickets are limited

Discount Incentive (Optional)

Sweeten the deal to encourage completion:

1. Toggle Include Discount to ON
2. Set Discount Percentage (e.g., 10%)
3. The email will include a unique discount code

Note: This code is single-use and applies to their abandoned cart only.

Best Practices

Timing Strategy

| Event Type | Recommended Delay | |------------|------------------| | Flash sales | 30 minutes | | Concerts/shows | 1 hour | | Conferences | 2-4 hours | | Long-term events | 24 hours |

Email Content Tips

• Be helpful, not pushy: "Did you have questions about tickets?"
• Show scarcity: "Only X tickets remaining!" (if true)
• Offer assistance: Include support contact info
• Mobile-friendly: Many people check email on phones

When NOT to Use Incentives

• If tickets are selling well (no need to discount)
• For premium/VIP tickets (preserves value)
• When you're already at low margins

Measuring Success

Track your recovery performance:

• Recovery Rate: % of abandoned carts that complete purchase
• Revenue Recovered: Dollar amount from recovered sales
• Discount Impact: Revenue given vs. revenue gained

Industry average recovery rate: 5-15%

Common Questions

Q: What counts as "abandoned"? A: Customer entered email at checkout but didn't complete payment.

Q: Can I customize the email design? A: Yes, in the email content settings. Keep branding consistent.

Q: What if they already bought tickets elsewhere? A: They can ignore the email. The recovery link only works if their cart is still valid.

Q: Does this work for group bookings? A: Yes, abandoned group bookings receive recovery emails too.

Need help optimizing your recovery emails? Contact support.